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EXPONENTIAL^® AD NETWORK TRIBAL FUSION^® INTRODUCES DYNAMIC ADS^®
Customized Ads Deliver Personalized Messages to Boost Online Campaign Performance

EMERYVILLE, CA – August 29, 2007 – In a continuing commitment to online marketing excellence and industry innovation, technology-enabled media services company Exponential is launching Dynamic Ads, an advanced targeting service, through its Tribal Fusion^® premium ad network.

Tribal Fusion’s Dynamic Ads gives marketers what they covet from online advertising - the ability to deliver customized, one-to-one marketing messages to consumers on a large scale and in a safe environment. With Dynamic Ads, advertisers can instantly change the messaging based on the attributes of the user. Through a single creative unit, advertisements can be customized for different types of users based on their location, the type of content they have consumed, their demographic profile, or behaviors they have exhibited online.

“We built a proprietary technology that targets consumers based on a broad range of variables, from behaviors and demographics (age, gender, etc.) to geography and content,” said Dilip DaSilva, Exponential CEO. “By creating a customized marketing experience for the user, we help advertisers build an immediate connection with a consumer, resulting in a stronger ROI. We’ve been able to lift conversion rates by more than 80% for campaigns that have added Dynamic Ads – that’s impressive.”

Using a simple template, Dynamic Ads enables any advertiser to generate thousands of different customized ads and instantly distribute them to millions of users across the Web. When a user clicks on an ad, they are taken directly to the specific landing page for that product, boosting conversions. Dynamic ads deliver on the promise of one-to-one marketing while eliminating the labor involved in designing lots of custom creative.

“Once again Tribal Fusion gives us technology that helps differentiate them as the leader in the network advertising space. We are always looking for ways to leverage technology to improve the efficacy of our advertising, and Dynamic Ads delivers that. When combined with behavioral targeting, it allows us to zero in the right message to the right consumer while keeping our production costs in line,” said Allen Stern, Media Director at Agency.com.

Dynamic Ads leverages Tribal Fusion’s market leading targeting technology and broad network to connect users with what they are looking for based on their specific interests. For example, a real estate company using Dynamic Ads can show different houses for sale to users in each zip code. When a user clicks on a listing, they are taken to a dedicated page for that specific house. This provides a highly relevant experience to the user and allows the advertiser to make full use of their database in their marketing efforts.

Tribal Fusion’s transparent advertising network delivers custom placements for premium brand advertisers across 1,200 high quality sites that reach 129 million unique users every month. More than 70% of campaigns are targeted or customized to advertiser needs. Tribal Fusion offers site-specific and special placements, behavioral targeting, profile targeting, geo-targeting, content targeting and tandem ads.

About Exponential^® Interactive, Inc.

Exponential is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,000 of the key vertical publishers, and as the partner of choice for many of the world’s leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and contextual solutions.

Exponential Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com