Press Releases

For interviews or more information
Contact: pr@exponential.com

Exponential^® Interactive, Inc. Acquires Techbargains.com, One of the Internet’s Leading Consumer Technology Portals

EMERYVILLE, CA - May 29, 2007 - Exponential^®, a technology-enabled media services company and parent company of online advertising network Tribal Fusion®, today announced that it has acquired Techbargains.com, a premier destination site for consumer technology product offers. The acquisition adds an important consumer technology deal site to the Exponential^® portfolio, and further strengthens the company’s ability to deliver the coveted technology shopper to its advertisers.

“Our acquisition of Techbargains.com is a significant addition to our technology vertical. Their users represent technology enthusiasts looking for the best deals on the latest gadgets - a highly coveted audience for technology advertisers,” said Dilip DaSilva, President and CEO of Exponential^®. “By leveraging Exponential’s^® expertise in online advertising, our relationships with advertisers, and our proprietary optimization technology, Techbargains.com - and their new consumer shopping site Planetbargains.com - can accelerate the growth of their business.”

“We’re thrilled to be a part of Exponential^® – a leader in online advertising that shares so many of our own values,” says Techbargains.com CEO and Co-founder Norman Fong. “With Exponential^®, we will be able to further grow our audience and enhance the great deals we offer consumers. We will continue to solidify our position as the premier destination for finding the best technology and consumer bargains and deals.”

Founded in 1999 by brothers Norman and Lawrence Fong, Techbargains.com has emerged as the premier online destination for deals and bargains on the latest consumer technology products. Using proprietary deal content from online vendors and custom-built technology that mines search listings, TechBargains.com generates rich, targeted content and has a simple, user-friendly interface which has helped establish the company as a strong brand.

About Exponential^® Interactive, Inc.

Exponential^® is a technology-enabled media services company that delivers innovative products and services to meet the demands of today’s digital advertisers. Through a variety of offerings, the Exponential^® group of businesses enables online advertisers to reach their target audiences. From premium publishers and CPM advertisers to performance marketing, lead generation and contextual solutions, Exponential^® delivers results for online advertisers. Each of the businesses – Tribal Fusion®, FullTango^®, LeadGenuity^® and EchoTopic^® – brings state-of-the-art optimization technology and years of experience in representing publishers and delivering highly successful campaigns for advertising clients.

Founded in 2001, Exponential^® Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please visit: http://www.exponential.com.

About Techbargains.com

Founded in 1999, Techbargains.com is a leading online provider of trustworthy product and buying information. Techbargains.com operates an online portal that helps consumers find bargains and low prices on consumer technology products. The site is well known for its comprehensive coverage of Dell Coupons, HP Coupons and Borders Coupons.

In November 2006, Techbargains.com launched Planetbargains.com, a comparison shopping and bargain notification destination that focuses on non-technology consumer products. These websites attract over 1 million unique visitors and generate 8 million page views per month. Techbargains.com has been recognized by Forbes and SmartMoney and has received a number of notable awards such as the 2006 PC Magazine Top 101 Websites, Linkshare Titanium Award and Linkshare Best Online Merchandising Campaign.

Techbargains.com is located in San Francisco, California. For more information, please visit: http://www.techbargains.com.