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Trier and Company for Exponential
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EXPONENTIAL’S^® IN-TEXT SOLUTION GAINS MOMENTUM IN TRIBAL FUSION'S TECHNOLOGY VERTICAL
Premium Tech Publishers Experts-Exchange, MajorGeeks, iNet Interactive Select EchoTopic^® for In-Text Advertising

EMERYVILLE, CA – June 10, 2008 –Exponential Interactive Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, today announced the rapid adoption of EchoTopic among premium Tribal Fusion technology publishers.  EchoTopic, the company’s in-text advertising solution, is designed to reach readers with relevant advertising messages in a highly-targeted environment. Leading technology publishers such as Experts-Exchange, MajorGeeks and iNet Interactive have partnered with Exponential’s Tribal Fusion, the online advertising network and leading site-representation company, to offer customized, contextually relevant content and advertising solutions.

These publishers have found that running EchoTopic in-text advertising campaigns on their sites translates into engaged readers who are more receptive to advertising messages. EchoTopic delivers highly relevant advertising, and users are more likely to click on an ad placed in related content. The EchoTopic proprietary technology uses true semantic analysis to determine the topic of the page and serves relevant advertising based on that topic. Competing product offerings merely use simple keyword highlighting, which is often contextually less relevant and generally less effective. EchoTopic’s compelling differentiator translates into more appropriate advertisements and a more engaging user experience.

Since the launch of EchoTopic last fall, Tribal Fusion has experienced a significant rate of adoption by premium publishers seeking to generate additional revenue from their quality content. Experts-Exchange, an online community for IT professionals, has signed an exclusive agreement with Tribal Fusion to handle all of the site’s display and in-text advertising.

“We’re in our sixth year of working with Tribal Fusion and have recently decided to make the relationship exclusive,” said Jonathan Hoekman, Marketing Director for Experts-Exchange. “Tribal Fusion is a true partner – with a full-time sales staff representing the site and dedicated team managing the distribution of our ad inventory, they take good care of us, and we know they have our best interests in mind.”

Similarly, MajorGeeks, a shareware technology site where users can search for software and freeware that attracts over 5 million visitors per month, has been working closely with Tribal Fusion since 2001, and the relationship has expanded considerably over the years. MajorGeeks has deployed the EchoTopic in-text advertising solution and has seen strong results.

“The folks at Tribal Fusion have integrity,” said Jim McMahon, co-founder of MajorGeeks. “They’re total pros, and they represent us with a strong sales force that affords access to companies that we could not otherwise reach. We use all of their online advertising solutions, and we were the original beta site for EchoTopic.”

Yet another valued partner, iNet Interactive, a social media company specializing in community-driven sites such as HotScripts.com, WebHostingTalk.com, and MacForums.com in the technology industry. The company uses EchoTopic for all of their in-text advertising and has seen a major increase in revenue resulting since implementing EchoTopic across a number of sites in its portfolio.

“This is a partnership, not a vendor relationship,” added Kelly Kleiner, VP of Sales at iNet Interactive. “I’ve been impressed with the time the Tribal Fusion team has taken to customize the program to fit our needs and deliver real results on our behalf. It has been a great, non-intrusive source of incremental revenue for us.”

“EchoTopic was beta tested in the technology vertical and over the years our solution has achieved critical mass with publishers such as Experts-Exchange, MajorGeeks, and iNet Interactive,” said Justin Kuykendall, Vice President of the Tribal Fusion Publisher Network. “We’ve added more than 100 new partners in the last few months, showing tremendous momentum. I think it is safe to say we have a very strong -- if not the strongest -- in-text product in the technology vertical market.”

These publishers and hundreds more have recognized the benefits of EchoTopic’s use of true semantic analysis to deliver highly relevant advertising to their audiences. The EchoTopic proprietary technology scans indexes and analyzes each page to determine the true topic of the page. It then determines which words on the page are related to the main topic and highlights them with ads that are relevant for the content. When a user moves the mouse over a highlighted word or phrase, a highly-relevant in-text message appears as a balloon advertisement.

The ad unit can incorporate text, graphics and video, and the user is able to click through to the advertiser's website for additional information about the product. EchoTopic enables advertisers to target their customers when they are most receptive - reading relevant content. Campaigns target a set of topics, are purchased on a pay-per-click model and are managed through a simple self-service interface.

About Exponential^® Interactive, Inc.

Exponential^® is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,500 of the key vertical publishers on the Net today, and as the partner of choice for many of the world’s leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and in-text solutions.

Each of Exponential’s businesses – Tribal Fusion®, FullTango®, LeadGenuity®, EchoTopic® – brings state-of-the-art optimization technology and expertise, generating 20 billion online ad impressions per month, reaching 75% of the US Internet users and 230 million consumers worldwide.

Exponential Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com

About Experts Exchange

Since 1996, Experts Exchange has pioneered collaboration and knowledge sharing. So far in 2008, over 250,000 active members representing IT professionals, schools and fortune 500 companies from nearly every country in the world have used Experts Exchange to solve their technical problems. In 12 years, over 3 million experts have collaborated to create a searchable knowledge base of over 2.1 million postings of previously answered questions. In 2000, Experts Exchange was awarded a patent for its knowledge sharing process. Experts Exchange has partnered with category leaders such as Oracle, Merrill Lynch, Zend, Research in Motion, Network World, and many others.

About Major Geeks

In 2002, MajorGeeks.com led the charge against malware by providing editor tested and scanned file utilities. Since that time MajorGeeks.com has not only become one of the top trusted names in downloads with approximately 4 million worldwide users per month, but also has a highly respected, free support forum with over 130,000 registered members. MajorGeeks.com was recently named one of the top 100 undiscovered sites by PC Magazine.

About iNet Interactive

Founded in 2002, iNET Interactive embraced social media before the term was coined. Today, iNET Interactive operates some of the most prominent online communities for technology professionals and technology enthusiasts. Their vertically-focused communities incorporate user-contributed ratings, reviews, and discussion augmented with professionally-produced content. The end result is an engaged community of experts generating content with depth and timeliness found nowhere else. Operating in three vertical communities – Internet Professionals, Software Developers and Hardware Enthusiasts, they maintain and grow these communities by providing the technology and the leadership necessary to make these communities valuable resources for both members and guests. They strive to connect their communities with products and brands that are useful and relevant. And they continuously seek to grow their network through both acquisitions and new product launches. iNET Interactive’s mission is to create the largest network of vertically-targeted, community-driven web properties.