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Media Contact:

For Tribal Fusion
Beth Trier
Trier and Company for Exponential
beth@triercompany.com
415.285.6147


EXPONENTIAL NAMED 2008 RED HERRING NORTH AMERICA 100 WINNER
Award Recognizes the 100 “Most Promising” Companies Driving the Future of Technology

San Francisco, CA – May 19, 2008 – Red Herring announced that Exponential^®, a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, is a recipient of the Red Herring 100, an award which honors the most innovative private technology companies in North America.

The Red Herring editorial board selected Exponential as one of 100 winners from a pool of more than 1,500 applicants. Nominees were closely evaluated on both quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem.

"The large number of entries in this year's competition demonstrates that the economic slowdown has not affected technology innovation," said Joel Dreyfuss, editor-in-chief of Red Herring. "The companies on this year's list are proof that creative ideas continue to find the funding that turns them into promising businesses."

"Exponential is honored to be named among the Red Herring 100, an award renowned for recognizing innovation and strong execution ahead of the curve," said Dilip DaSilva, Founder and CEO of Exponential. "This prestigious award underscores the strength of our strategy and recognizes the dedication of the Exponential team in providing our customers with online advertising solutions that dramatically improve their business results."

Red Herring’s annual lists of top private companies are an important part of the company’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring’s editorial staff rigorously evaluated more than 800 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

To honor the CEOs of Red Herring 100 North America companies, Red Herring invited each one to present his or her company at its Red Herring North America 2008 event, May 12-14, at the San Jose Fairmont. As the venue for the unveiling of the Top 100 private companies in North America, this event draws unparalleled attention from decision makers and industry observers across the continent. This year marks the 11th anniversary of the Red Herring 100 Awards. To celebrate this occasion, Red Herring 100 winners shared their successes and insights on how to make it to the top.

About Red Herring

Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com

About Exponential^® Interactive, Inc.

Exponential^® is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,500 of the key vertical publishers, and as the partner of choice for many of the world’s leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and contextual solutions.

Each of Exponential’s businesses – Tribal Fusion^®, FullTango^®, LeadGenuity^®, EchoTopic^® – brings state-of-the-art optimization technology and expertise, generating 20 billion online ad impressions per month, reaching 75% of the US Internet and 230 million consumers worldwide.

Exponential Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com