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Media Contact:
Beth Trier or Lauren Karp
Trier and Company for Exponential
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EXPONENTIAL^® ROUNDS OUT MANAGEMENT TEAM TO SUPPORT CONTINUED CORPORATE GROWTH
Media Services Company Hires Seasoned Executives to Oversee New Sales and Technology Operations

NEW YORK, NY, July 18, 2007 – Exponential^®, a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, today announced the appointment of four industry veterans to its executive team to support the company’s growth goals and drive Exponential’s expansion into new markets.

Alex Saldanha has been appointed Chief Technology Officer; Karen Cassel has been named Vice President and General Manager of Exponential’s Performance Marketing divisions LeadGenuity^® and FullTango^®; Michael Papale has been hired as Vice President of Sales and Business Development for EchoTopic^® (currently in beta), and Justin Kuykendall has been promoted to Senior Director of Network Development of Tribal Fusion®.

“We’re delighted to have Alex, Karen, Michael and Justin on board. We believe that our ability to bring in talent and expertise of their caliber is testament to Exponential’s significant growth potential and the tremendous progress we have made in strengthening our suite of integrated media solutions for publishers, content producers and advertisers,” said Dilip DaSilva, Founder and CEO of Exponential^®.

Alex Saldanha brings 20 years of commercial software development and innovation to his role as Chief Technology Officer of Exponential^®. He co-founded Cadence Berkeley Labs, a division of Cadence Design Systems, Inc., in 1993 where he worked on the research and development of technologies related to Computer Aided Design of Integrated Circuits. Saldanha co-founded Softface, Inc. in 1998, where he served first as CEO, then as CTO until 2001. Softface was recognized as a software leader for Spending Analysis with its technology that automatically classified plain text descriptions into structured information. Ariba, Inc. acquired Softface in 2004.

Karen Cassel leads Exponential’s performance marketing businesses FullTango^® and LeadGenuity^®. She brings nearly 20 years of business experience having held positions involving corporate strategy, consumer product marketing, branding, online marketing and operations. Most recently, Cassel was COO of Tagged.com, a rapidly growing Web 2.0 social networking site. Previously, Cassel was Senior Director at QuinStreet where she successfully led the company’s post-secondary education vertical.

Michael Papale leads the sales and business development efforts for Exponential's contextual business EchoTopic^®. Prior to joining Exponential^®, he was Vice President of Sales at Connexus (formerly Vendare) and Vice President of Sales and Business Development at InfoSearch Media. Papale was also Director of National Sales for Citysearch, an IAC Company, and was a Principal and Executive Vice President of Global Domains International, Inc., creator of the dotWS domain name registry and iPhoneBill. In these roles, Papale was responsible for the overall P&L that saw significant revenue growth, which led to a #37 ranking in 2002 on the list of the Inc.'s 500 fastest growing companies in the United States.

Tribal Fusion’s new Senior Director of Network Development Justin Kuykendall comes to Exponential^® with nearly a decade of marketing and campaign management experience. Over the years, Justin has consulted for a number of top online publishers, including properties acquired by AOL and eBay, to help them grow traffic and revenue through his SEO, SEM and display advertising expertise. Justin's experience as a member of Tribal Fusion^® renowned campaign management group and later leading Exponential's business development effort prepared him well to lead and develop the company's publisher network, which is one of the top three publisher networks, reaching over 125 million unique U.S. users per month. Before joining Tribal Fusion^®, Justin worked on the consumer marketing efforts and the company’s online and offline advertising efforts at Ask.com.

About Exponential^® Interactive, Inc.

Exponential^® is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,000 of the key vertical publishers, and as the partner of choice for many of the world’s leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and contextual solutions.

Each of Exponential’s businesses – Tribal Fusion^®, FullTango^®, LeadGenuity^®, EchoTopic^® – brings state-of-the-art optimization technology and expertise, generating 20 billion online ad impressions per month, reaching 75% of the US Internet and 200 million consumers worldwide.

Exponential^® Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com