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HAVAS DIGITAL’S MEDIA CONTACTS JOINS TRIBAL FUSION’S PREFERRED PARTNERSHIP PROGRAM
Collaboration Provides Media Contacts With Customized Technology, Dedicated Account Team and Easy Media Buying

EMERYVILLE, CA – September 9, 2009 – Tribal Fusion®, a digital marketing solutions company owned by Exponential Interactive, Inc.®, today announced a partnership with Media Contacts, the global interactive media network of Havas Digital, the interactive division of Havas Media, to provide the company with dedicated account and strategy teams, technology access, and customized solutions on a client by client basis.

Joining Tribal Fusion’s Preferred Partner Program offers Media Contacts access to vertically-aligned advertising teams as well as customized technology and media solutions. By creating fully customized advertising solutions, Tribal Fusion will provide Media Contacts with deeper support and industry-specific knowledge for smarter marketing campaigns that drive ROI. This partnership will also help strengthen Media Contacts’ offerings and position in the marketplace and simplify their online media buying process.

“This relationship gives us the opportunity to focus on our core strength of developing custom-built strategies and leveraging our robust technologies at the campaign level,” said Toby Gabriner, President of Tribal Fusion. “Through this joint agreement, Havas is demonstrating intelligent and assertive business leadership by moving quickly to provide the best services to clients.”

With this partnership, Tribal Fusion will provide Media Contacts with dedicated structure, research, and analytics teams to provide deeper insights on how their media dollars are responding online.

“This partnership represents a strategic operational alignment for both our companies,” said Edward Montes, EVP, Managing Director of Havas Digital North America. “We gain valuable insight and support from Tribal Fusion’s dedicated account, research and optimization teams, and we are excited about the benefits it can offer our clients.”.

As part of the agreement, Media Contacts will participate in the development of multiple case studies, research publications and seminars with Tribal Fusion that aim to deliver key insights across audiences, brands and campaign strategies.

“We’re eager to work with Havas Digital and create a partnership that offers large scale, transparency, and a deep knowledge across vertical markets,” said Donnovan Andrews, Vice President of Strategic Development at Tribal Fusion. “By understanding the core goals and directives of Havas and its clients, Tribal Fusion can provide customized solutions that streamline the media buying process and ultimately help build more successful campaigns.”

Tribal Fusion is building an internal team to support the Media Contacts relationship and plans to expand this team within the year.

About Media Contacts

Media Contacts ("MC") is the global interactive media network of Havas Digital - the interactive division of Havas Media. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media. MC brings together professional expertise, proven strategic insight, and Artemis®, Havas Digital advanced proprietary technology platform, to maximize impact of the advertiser's interactive media investment.

Since 1997, and in 32 countries in 42 cities across Europe, North America, South America, Asia, and Oceania, Media Contacts has been the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citroën, Repsol, Reckitt Benckiser, Sears and VW, amongst others.

Please visit www.mediacontacts.com for more information.

About Tribal Fusion

Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion® is owned by Exponential Interactive, Inc.^® - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.