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Online Industry Veteran Toby Gabriner Joins Leading Site-representation Network Tribal Fusion as President

EMERYVILLE, CA. - November 3, 2008 –Tribal Fusion^®, the online advertising network and leading site-representation company owned by Exponential^® Interactive, Inc., today announced that Toby Gabriner, former CEO of Adzilla, will be joining the company as President. Gabriner will help further develop and implement strategies for Tribal Fusion to provide the most comprehensive online advertising solutions for advertising agencies and Fortune 1000 clients.

"Toby's leadership experience at top interactive agencies, Freestyle Interactive and Carat Fusion, will drive forward our strategy of partnering with agencies and clients to help us develop solutions that help them succeed," said Dilip DaSilva, Founder and CEO of Exponential Interactive, parent company of Tribal Fusion. "The combination of technology and data will separate out the best ad networks, and Toby's experience leading companies focused on optimization and data is an additional asset. I look forward to the leadership and experience Toby brings to Tribal Fusion."

"Tribal Fusion is leading the way in utilizing data and technology to offer advertisers deep insights into their target audiences, and I am thrilled to join the team and lend my experience to this market," said Gabriner. "Tribal Fusion is a major player in the industry and has a great reputation in the industry. I will be focusing my efforts on Tribal Fusion's current strengths and expanding the company into new growth areas."

Toby joins Tribal Fusion with more than 10 years of experience in the online industry. Gabriner started as President of Freestyle Interactive - an interactive advertising agency acquired by Carat Interactive in 2003. After serving as COO, Gabriner soon took on the role of President of Carat Fusion, where he oversaw all aspects of the interactive division of Carat in the US, including five offices, 275 employees and a stable of blue chip clients including Pfizer, Adidas, RadioShack, Kodak and Philips and grew revenues and profits over 50% annually and quadrupled media billings. In 2006, Toby moved over to the technology side and joined [x+1], a marketing optimization and media company, as CEO. Most recently, Gabriner was CEO of Adzilla, a company focused on utilizing data to provide advertisers with audience insights.

About Tribal Fusion

Tribal Fusion^® is the leading site representation company serving over 20 billion monthly impressions to more than 230 million unique users worldwide every month. The company partners with top quality web publishers to provide brand advertisers with targeted ad placements. Offering site-specific, channel-wide, run-of-network ads as well as behavioral and contextual placements, Tribal Fusion delivers results through expert advice and intelligent technology.

Tribal Fusion is owned by Exponential Interactive, Inc^®. - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.