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Media Contact:
Lauren Karp
Trier and Company for Exponential
lauren@triercompany.com
415-533-4000

PUBLISHERS SELECT TRIBAL FUSION FOR ONLINE ADVERTISING
Dr. Phil, Alloy, and Delia’s Add to Network Reach, Quality, and Flexibility for Advertisers

EMERYVILLE, Calif. – October 24, 2007 – Tribal Fusion, the online advertising network and leading site-representation company owned by Exponential^® Interactive, Inc. announced today that it has signed publisher agreements with three premiere Internet sites: Dr. Phil, Alloy, and Delia’s.

Partnering with Tribal Fusion^®, these publishers will benefit from access to Tribal Fusion’s intuitive publisher interface and robust ad serving technology, ensuring the highest possible revenue on every page of their site. In addition, Tribal Fusion’s global sales force and its relationships with large advertisers and interactive agencies will generate the greatest CPMs for the site’s valuable online ad inventory from high-quality brand advertisers.

These popular lifestyle web sites offer relevant content and reach, deepening Tribal Fusion’s vertical networks and reaching consumers in specific target audiences. Dr. Phil extends the reach of Tribal Fusion’s Women Channel and Entertainment - Television Channels; joining the ranks of publishers such as DLTK Kids (www.dltk-kids.com), and Meevee (www.meevee.com). Both Alloy and Delia’s deepen the Teen Channel, which includes sites such as GaiaOnline (www.gaiaonline.com) and TeenSpot.com (www.teenspot.com). These media properties bolster their respective Tribal Fusion verticals which advertisers can leverage to reach their target audience and increase campaign efficiency.

"We're proud to welcome these leading publishers into the Tribal Fusion network, which is growing rapidly in both quality and reach," said Justin Kuykendall, Vice President of the Tribal Fusion publisher network.  "Each of these properties provides a unique complement to our diverse base of quality content sites, offering advertisers highly flexible targeting, immersive placements, and creative options not available on other networks. In collaborating with Tribal Fusion, these publishers can expect quality advertisers and targeted campaigns and can leverage the enhanced technology we offer to maximize the value of their online content."

Tribal Fusion’s transparent advertising network delivers custom placements for premium brand advertisers across over 1,500 high quality sites that reach 129 million U.S. unique users and over 200 million consumers worldwide every month. More than 70% of campaigns are targeted or customized to advertiser needs. Tribal Fusion offers site-specific and specialized placements, behavioral targeting, profile targeting, geotargeting, content targeting and tandem ads.  

Overall, the demand for display advertising continues to grow, particularly from major brand advertisers. Brand advertisers need a safe, cost-effective alternative to buying on portals. Exponential’s Tribal Fusion business specializes in delivering results for branding campaigns with the transparency and quality sites that advertisers have come to expect.

About Exponential^® Interactive, Inc.
Exponential^® is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,500 of the key vertical publishers on the Net today, and as the partner of choice for many of the world’s leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and contextual solutions.

Each of Exponential’s businesses – Tribal Fusion^®, FullTango^®, LeadGenuity^®, EchoTopic^® – brings state-of-the-art optimization technology and expertise, generating 20 billion online ad impressions per month, reaching 75% of the US Internet users and 200 million consumers worldwide.

Exponential^® Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com