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Media Contact:
Deepti Mathur
Tribal Fusion
deepti.mathur@exponential.com
+91-120- 4016300, Ext: 307

TRIBAL FUSION EXPANDS ASIA PACIFIC TEAM WITH OPENING OF NEW REGIONAL SALES OFFICE IN HONG KONG
Tribal Fusion continues APAC expansion plans with appointment of Former Rich Media Sales Manager for DoubleClick as Business Director – Greater China

HONG KONG – 11 January, 2010 –Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, today announced the opening of a new regional sales office in Hong Kong. The company also announced the appointment of Andrew Wong as Business Director – Greater China. In this new role, Andrew will be responsible for driving Tribal Fusion’s business operations in the Greater China markets, including developing emerging business opportunities in the region.

According to an AdRelevance report released by The Nielsen Company, online advertising spending in Hong Kong during the first half of 2009 reached an estimated HK$351 million, a 4.4 increased from 2008. This suggests that an increasing number of advertisers are moving online to better reach their target audience and to take advantage of cutting-edge digital solutions such as real time campaign optimization. With offices in Singapore, Australia, Malaysia, and now Hong Kong, Tribal Fusion is in position to introduce its industry-leading technology platform and innovative digital marketing solutions to the entire APAC market.

“Hong Kong is certainly an important market for us, allowing us to not only pursue new business opportunities but also to better serve existing clients in the region,” said Pawan Goyal, Vice President of APAC Sales, Tribal Fusion. “In addition to providing advertisers with high-performing customized solutions and a truly brand-safe advertising environment, advertisers will also have access to our complete, end-to-end technology platform that will enable them to better plan, serve, optimize, and analyze campaigns, as well as buy media at a global level through a local interface.”

“We are very excited to have Andrew on board,” continued Pawan. “His experience and knowledge of the industry will be a great asset to the company.”

Andrew joins Tribal Fusion with over 10 yrs of experience in the advertising industry. Prior to Tribal Fusion, Andrew was responsible for Google’s DoubleClick Rich Media and Video display advertising business in the APAC region. Working closely with agencies, publishers and advertisers, he evangelized the market on the use of rich media and video advertising. Andrew has also worked with PCCW and its vendors for more than five years prior to Google/DoubleClick, where he was responsible for regional and corporate sales for eBusiness and telecom solutions.

About Tribal Fusion

Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion® is owned by Exponential Interactive, Inc.^® - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.