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TRIBAL FUSION EXPANDS EUROPEAN TEAM WITH APPOINTMENT OF NEW EUROPEAN GENERAL MANAGER
Company signals UK and European expansion plans with appointment of the former head of European Ad Product Strategy for Yahoo!

LONDON –November 19, 2009 –Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®,announced the appointment of former Yahoo! Europe Head of Ad Product Strategy, Tim Brown, as European General Manager. The move comes with the rapid expansion of Tribal Fusion’s UK operation.

As European General Manager, Tim will be responsible for Tribal Fusion’s UK business operations and will lead the company’s expansion into Europe. Established in the UK for over four years, Tim will also oversee the expansion of Tribal Fusion’s UK operations, with the aim of growing the team by at least five times before the end of 2010.

In addition, Tim will be responsible for managing product development to ensure all of Tribal Fusion’s offerings are tailored for UK and European customer needs. 

“We’re likely to see a lot of consolidation in the ad network space over the next few years, with agencies working with fewer partners,” said Tim Brown, European General Manager, Tribal Fusion. “With the changing marketplace, it will be those players which bring their clients significant added value that will survive and I’m confident that Tribal Fusion will be one of them. I believe Tribal Fusion will become the UK’s number one digital marketing network in the next few years.”

“Tribal Fusion is already hugely successful in the US where it has seen continued growth,” said Toby Gabriner, President, Tribal Fusion. “Tim brings with him a wealth of experience in the European digital advertising industry and with Tim onboard, we can now concentrate on further building our UK business operations. He will also spearhead our expansion into Europe as we continue our investment in other international markets.”

Tim joins Tribal Fusion with over thirteen years experience in the digital advertising business. He was most recently Head of Ad Product Strategy at Yahoo! Europe. Previously, he was European Managing Director of BlueLithium where he launched the UK operation and grew the company to the second largest online ad network in the UK within two years. He was also responsible for launching 24/7 Real Media, one of the first UK ad networks in 1996. 

About Tribal Fusion

Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion® is owned by Exponential Interactive, Inc.^® - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.