Press Releases

Media Contact:
Deepti Mathur
Tribal Fusion
deepti.mathur@exponential.com

TRIBAL FUSION EXPANDS ITS PRESENCE IN SOUTH EAST ASIA
Announces sales office in Malaysia and appoints Kelvin Tan as Business Director

KUALA LUMPUR, December 07, 2009 –Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, today announced the opening of its new office in the hub of South East Asian market - Malaysia, with the aim to support the emerging business opportunities in the region. The company also announced the appointment of Kelvin Tan as the Business Director.

“The online advertising market is evolving at a steady pace in the South East Asian region and our company is matching that growth with expansion in our regional sales teams,” said Pawan Goyal, Vice President - APAC, Tribal Fusion. “Just like Singapore, the opening of our Malaysia office will help in meeting the increasing demand for robust, customized digital marketing solutions in this market,” he further added.

Responding on the appointments in the region, Marv Tseu, Chief Operating Officer, Tribal Fusion said, “Kelvin brings with him a wealth of industry experience and knowledge which will help us broaden our reach in the marketplace and bag new business for the company.”

About Kelvin Tan

Kelvin Tan has an extensive 10 years of media sales experience in the South East Asia region. He has evolved as a media sales professional from big screen to small screen because of his experience in cinema, print, TV and online media. He believes that the future media plan will start from small screen to big screen.

“The online display ad spending in Malaysia is growing at an impressive rate and will definitely grow stronger in the coming years. Tribal Fusion is a technology-enabled media services company, delivering innovative products and services to meet the demands of today’s digital advertisers. I am delighted to have the opportunity to work for Tribal Fusion and introduce new digital marketing solutions and technology to Malaysia,” said Tan.

About Tribal Fusion

Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion® is owned by Exponential Interactive, Inc.^® - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.