Press Releases

Media Contact:
Julie Nicholson
Weber Shandwick for Tribal Fusion
jnicholson@webershandwick.com
212-445-8371

TRIBAL FUSION HIRES NATIONAL DIRECTOR OF CANADIAN SALES
Company bolsters operations to reach strategic targets and realize new growth opportunities

TORONTO –November 5, 2009 –Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®,has hired Carolyn Cramer as Director of Sales, Canada. She will be managing national sales efforts, new business development, and strategy for continued growth in the Canadian marketplace.

Carolyn has a wealth of experience in developing sales, leading teams, and creating growth in existing accounts.  Prior to joining Tribal Fusion she was the National Sales Manager for Yahoo! Canada’s search division

“Having an accomplished leader like Carolyn on board is exciting for us. We’ve continued to see growth in North America, and Canada is an important part of our market,” said Toby Gabriner, President of Tribal Fusion.“We are committed to working with the most talented staff, providing high quality client service, and expanding our sales and technical capabilities. Carolyn’s addition allows us to do this and it strengthens our leadership team for the future.” 

At Tribal Fusion Carolyn will be directly responsible for the strategic direction of Canadian operations, opening offices, and growing sales.  She has lived and worked in the Toronto market for over 20 years. In addition to her work at Yahoo!, she has experience in national sales at AOL Canada and CanWest Media Sales, where she was responsible for Specialty Television and Online Media. She also has agency experience from her time as a Strategic Planner at Leo Burnett Company, where she was responsible for brand insights and creative briefings.  Carolyn is on the board of IAB Canada, as well as the VP and chairperson of the IAB Publisher Council. 

“I’m excited to join Tribal Fusion. I’m passionate about advertising and the growth of online as an imperative marketing medium,” said Carolyn. “As the Canadian market continues to mature we are well positioned to be the leading provider of digital marketing solutions. The passion of the staff, technology innovations, and transparency of Tribal Fusion’s offering were major drivers in my decision to join the firm.” 

Tribal Fusion’s Canadian operations will be immersed in the latest digital marketing solutions, and will work in partnership with many of the country’s strongest brands. 

About Tribal Fusion

Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion® is owned by Exponential Interactive, Inc.^® - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.