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TRIBAL FUSION^® INTRODUCES PARENT COMPANY EXPONENTIAL^® AND LAUNCHES NEW DIVISIONS
Exponential Offers a Fully Integrated Suite of Online Advertising Solutions

EMERYVILLE, CA – July 31, 2007 – Online advertising network Tribal Fusion^®, today announced the official launch of its corporate umbrella brand Exponential^®, a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers.

“The Exponential parent company brand was created to provide a corporate identity that solidifies our position as a leader in online marketing services and technology, while ensuring that customers have clear points of contact for their various online marketing needs,” said Dilip DaSilva, Exponential^® Founder and CEO.

The Exponential businesses Tribal Fusion^®, FullTango^®, LeadGenuity^®, EchoTopic^® – offer multiple advertising solutions for advertisers and revenue opportunities for publishers. Each division addresses a major market segment of online advertising. They are all integrated under a single ad serving platform Expo9, which generates 20 billion online ad impressions per month and reaches 75% of the US internet and 200 million customers worldwide. All of the Exponential divisions are united by the common commitment to deliver outstanding results for both publishing and advertising partners.

Tribal Fusion’s cost-per-thousand (CPM) network delivers custom placements for premium brand advertisers across 1,000 high quality sites. More than 70% of campaigns are targeted or customized to advertiser needs. Tribal Fusion offers site-specific and special placements, behavioral targeting, profile targeting, geo-targeting, and daypart advertising and tandem ads.

Overall, the demand for display advertising continues to grow, particularly from major brand advertisers. Brand advertisers need a safe, cost-effective alternative to buying on the portals and marquee sites. Exponential’s Tribal Fusion business specializes in delivering results for branding campaigns with the transparency and quality sites that advertisers have come to expect.

Exponential offers performance marketing solutions under the FullTango and LeadGenuity brands.

• FullTango caters to premium, high-volume cost-per-acquisition (CPA) advertisers. FullTango offers media buying, creative services, search and world-class optimization technology.
• LeadGenuity provides online lead generation through proprietary lead-capture sites, with expertise in display advertising, SEM, SEO, email, landing page optimization and creative. LeadGenuity has a scalable, repeatable platform and is vertically focused in markets including education and finance.

EchoTopic is Exponential’s contextual solution that delivers in-text ads integrated within the ad server. Currently in beta, EchoTopic’s proprietary technology serves contextual ads based on page content - topics, not keywords. This product provides both self-service and business-to-business functionality for advertisers who need an in-text, cost-per-click (CPC) solution.

“With the explosion in online media content and advertising, we wanted to ensure that our high-quality advertisers and publishers have access to a broad range of tools to reach their target audiences and increase their revenue potential. Exponential’s suite of complimentary brands offers the most robust, dynamic, scalable solutions that leverage our proprietary technology,” DaSilva added.

“Online advertising is a growing market with evolving needs. Advertisers, agencies and publishers alike want to get a better insight about who their consumers are and how to best use the new, interactive medium to connect with them,” said Anton Denissov, an analyst at the Yankee Group, an independent industry advisory firm. “The cake will go to companies who can deliver that insight, packaged into transparent and flexible solutions that can scale with the market.”

As the ad serving model changes and both publishers and advertisers demand more from their partners, Exponential is putting in place the technology and services to address the demands of the market. Exponential products all operate from the company’s proprietary technology, which gathers and optimizes online user data. Each of the company’s products is also designed with the expressed goal of helping publishers generate more revenue for their site and enabling advertisers to more effectively reach their target audience.

About Exponential^® Interactive, Inc.

Exponential is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,000 of the key vertical publishers, and as the partner of choice for many of the world’s leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and contextual solutions.

Exponential Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com