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TRIBAL FUSION JOINS BLUEKAI'S PREMIER PARTNERSHIP PROGRAM
New Venture Enhances Tribal Fusion’s Ability to Drive ROI for Clients with Better Targeted, Data-Driven Campaigns

EMERYVILLE, CA – September 23, 2009 –Tribal Fusion, the digital marketing solutions company owned by Exponential Interactive, Inc.®, announced its membership in the Premier Partner Program for BlueKai, the online industry's first intent-focused data exchange and the largest source of user intent data in the online marketing industry. As a BlueKai Premier Partner, Tribal Fusion will integrate extensive data from BlueKai’s exchange with the data it collects from its own proprietary technology platform to provide clients with an unprecedented level of granularity in audience targeting.

“With this partnership, we are able to offer a dynamic combination of shared expertise in campaign creation and delivery across all verticals,” said Toby Gabriner, President of Tribal Fusion. “By honing the audience that sees a certain campaign and refining the creative to be more relevant to that audience, we can boost our clients’ campaign effectiveness and help them achieve significant value.”

Tribal Fusion will be integrating data collected by its proprietary technology platform with BlueKai’s unique intent data set to offer advertisers richer, privacy-friendly user profiles to target against. These user profiles will go beyond age, gender, and geographic location to include information such as recently viewed content and in-market shopping data. Advertisers can leverage these rich user profiles to target campaigns to very precise audiences. For example, the combination of Tribal Fusion’s proprietary data and BlueKai’s in-market data will allow an automotive advertiser to target and customize localized ads for a consumer who is in the market for a specific make or model. Tribal Fusion’s participation in the Premier Partner Program also includes Tier 1 support and service from BlueKai to ensure maximum campaign performance and delivery.

“We are excited about Tribal Fusion's participation in BlueKai’s Premier Partner Program,” said Omar Tawakol, CEO of BlueKai. “Our vast in-market data sets across the retail, travel and automotive verticals and knowledge of how to apply them to specific campaign goals will help Tribal Fusion gain a significant competitive advantage and offer more effective marketing in the near and long term.”

Tribal Fusion will continue to partner with leading technology providers such as BlueKai to serve its clients with high performing, highly transparent campaigns.

About BlueKai

BlueKai created the first online data exchange designed with consumer transparency and control in mind. By aggregating valuable shopping and research activities across the Internet, BlueKai is building the world's largest database of true intenders. Unlike ad networks, BlueKai does not sell ads or impressions; it simply provides data on-demand for marketers, ad networks or publishers to boost the quality and scale of ad targeting initiatives. Data providers earn revenue in a privacy friendly way. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. The privately-held company is based in Bellevue, WA and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising.

About Tribal Fusion

Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion® is owned by Exponential Interactive, Inc.^® - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.