Press Releases

Media Contact:
Julie Nicholson
Weber Shandwick for Tribal Fusion
jnicholson@webershandwick.com
212-445-8371

TRIBAL FUSION LAUNCHES FULL ENGAGEMENT VIDEO ADS
Full-Page Overlay Video Unit Helps Advertisers Dramatically Increase User Engagement to Drive Campaign Performance

EMERYVILLE – December 21, 2009 –Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, today announced the release of Full Engagement Video, a full-page video overlay ad unit that guarantees 100 percent user engagement. Tribal Fusion’s Full Engagement Video units help advertisers extend the reach and impact of their brand’s message by offering an easy way to integrate video with other online advertising efforts.

Full Engagement Video units are available in display, interstitial, and mobile formats. Standard IAB display units play video assets in-banner, and invite users to rollover and engage with the ad. Once users roll over, the ad unit expands to the width and height of the browser window and plays the video as a full-page overlay for an immersive ad experience. Interstitial Full Engagement Video ads launch a video immediately once the user clicks on a link to navigate to another page, while mobile units play prior to the launch of the game or app that the user clicks. By offering multiple pathways for reaching viewers with rich video ads, Tribal Fusion’s Full Engagement Video combines the same reach and breadth of inventory as traditional display campaigns with the inherently engaging nature of video to provide advertisers with an easy way to implement immersive user experiences. Full Engagement Video leverages existing video assets and is priced on a cost-per-play model, ensuring that advertisers pay only when a user launches or views the unit.

“Consumers are spending an increasing amount of time online watching video, but advertisers have no scalable way to successfully and easily capture and engage these users,” said Harris Bernstein, Vice President of US Sales at Tribal Fusion. “Tribal Fusion’s Full Engagement Video helps advertisers maximize the impact of their online advertising by seamlessly integrating immersive video experiences with Tribal Fusion’s premium display and mobile inventory, campaign implementation, and detailed reporting, ensuring 100 percent user engagement and easy campaign management.”

According to ComScore, 84.4 percent of Web users in the United States viewed online video in October, with the average viewer watching 10.8 hours per month. Tribal Fusion’s Full Engagement Video is available on a run-of-network basis. The ad units are fully compatible with Tribal Fusion’s product suite and completely integrated with its ad serving, reporting, and optimization platform.

About Tribal Fusion

Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion® is owned by Exponential Interactive, Inc.^® - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.