<%@ include file="news-press-nav.jsp" %>
 

Press Releases

Media Contact:
Beth Trier or Lauren Karp
Trier and Company for Exponential
beth@triercompany.com

415-285-6147
lauren@triercompany.com
415-533-4000

ROO and Tribal Fusion to Revolutionize Pre-Roll Advertising with Market’s First Contextual Online Video Application
Contextual application will dramatically improve targeting and grow ad revenue streams


NEW YORK, NY, June 28, 2007 – ROO Group (OTCBB: RGRP), a global leader in online video solutions for content providers, advertisers and Web sites, today announced that it is partnering with Tribal Fusion, the online advertising network and leading site-representation company owned by Exponential, on the development of a first-of-its-kind contextual video advertising product.

When the online video advertising platform launches later this year over Tribal Fusion’s ad network— which serves over 20 billion monthly impressions and reaches more than 120 million U.S. consumers per month—it will forever alter how consumers view pre-roll advertising and dramatically improve advertisers’ ability to grow their brands and sales channels via the Web.

When ROO and Tribal Fusion launch the product, visitors to millions of sites will suddenly find clicking through to a video link a far more compelling proposition than ever before. A visitor to a newspaper site reading an article about indie bands, for example, will be presented with videos about the music they’re actually reading about and then have the opportunity to purchase the music featured in the video from a partner advertiser. It’s a model that’s far more responsive to consumers’ needs and more profitable for both publishers and advertisers.

“Highly targeted video advertising has been more promise than practice,” said Robertson Price, Senior Vice President, Product and Network of ROO. “Advertisers and Web publishers have been searching for ways to make online video content and video ads more compelling to consumers and more tuned to their interests and online behavior. We’re thrilled to have the opportunity to work with Tribal Fusion in developing the innovative advertising application publishers, advertisers and consumers have all been asking for.”

The ROO and Tribal Fusion partnership will provide publishers with an innovative way of personalizing content to individual interests and a powerful means of engaging users on their sites. It’s the companies’ innovative response to what their ad and publisher partners have long been asking for and one that will generate the highest level of advertising revenue possible by ensuring highly relevant video ads reach the most receptive audiences.

The key to making the application work, however, is having enough high-quality content to match up against the nearly limitless number of topics covered in Web sites. Tribal Fusion’s decision to partner with ROO for this application was driven, according to company executives, by the breadth, depth and quality of the ROO content library, which is widely recognized as the best in the industry.

“Content is king. Just because it’s become a bit of cliché to say that, doesn’t make it any less true,” said Rick Gell, Chief Content Officer for ROO. “We’ve spent the better part of a decade culling content from every imaginable source. No online video organization is as content-driven as we are and not one can offer the breadth we do.”

About Tribal Fusion Tribal Fusion® is the leading site representation company serving over 20 billion monthly impressions to more than 200 million unique users worldwide every month. The company partners with top quality web publishers to provide brand advertisers with targeted ad placements. Offering site-specific, channel-wide, run-of-network ads as well as behavioral and contextual placements, Tribal Fusion delivers results through expert advice and intelligent technology. Tribal Fusion® is owned by Exponential® - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at the Company’s Web site at www.exponential.com.

About ROO ROO Group Inc. (OTCBB: RGRP) through its 100% subsidiary ROO Media Corporation, is the online video solutions company focused on meeting the specific needs of large enterprise companies globally. The company's proprietary platform, the ROO Video Exchange, simultaneously services multiple video channels, audience segments and advertisers and, as such, has become a leading platform in content aggregation, distribution and targeted advertising. ROO's unique ability to offer a "many-to-many" service has helped secure its position as the Internet broadcast company of choice for companies seeking effective strategies for monetizing online video. The company has offices in the United States, United Kingdom and Australia. For additional information, please visit the Company’s Web site at www.roo.com.


 

 

<%@ include file="../bottomlinks.jsp" %>