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Beth Trier or Lauren Karp
Trier and Company for Exponential
beth@triercompany.com
415-285-6147
lauren@triercompany.com
415-533-4000
ROO and Tribal Fusion to Revolutionize Pre-Roll Advertising with Market’s First Contextual Online
Video Application
Contextual application will dramatically improve targeting and grow ad revenue streams
NEW YORK, NY, June 28, 2007 – ROO Group (OTCBB: RGRP), a global leader in online video solutions
for content providers, advertisers and Web sites, today announced that it is partnering with Tribal Fusion,
the online advertising network and leading site-representation company owned by Exponential, on the
development of a first-of-its-kind contextual video advertising product.
When the online video advertising platform launches later this year over Tribal Fusion’s ad network—
which serves over 20 billion monthly impressions and reaches more than 120 million U.S. consumers per
month—it will forever alter how consumers view pre-roll advertising and dramatically improve advertisers’
ability to grow their brands and sales channels via the Web.
When ROO and Tribal Fusion launch the product, visitors to millions of sites will suddenly find clicking
through to a video link a far more compelling proposition than ever before. A visitor to a newspaper site
reading an article about indie bands, for example, will be presented with videos about the music they’re
actually reading about and then have the opportunity to purchase the music featured in the video from a
partner advertiser. It’s a model that’s far more responsive to consumers’ needs and more profitable for
both publishers and advertisers.
“Highly targeted video advertising has been more promise than practice,” said Robertson Price, Senior
Vice President, Product and Network of ROO. “Advertisers and Web publishers have been searching for
ways to make online video content and video ads more compelling to consumers and more tuned to their
interests and online behavior. We’re thrilled to have the opportunity to work with Tribal Fusion in
developing the innovative advertising application publishers, advertisers and consumers have all been
asking for.”
The ROO and Tribal Fusion partnership will provide publishers with an innovative way of personalizing
content to individual interests and a powerful means of engaging users on their sites. It’s the companies’
innovative response to what their ad and publisher partners have long been asking for and one that will
generate the highest level of advertising revenue possible by ensuring highly relevant video ads reach the
most receptive audiences.
The key to making the application work, however, is having enough high-quality content to match up
against the nearly limitless number of topics covered in Web sites. Tribal Fusion’s decision to partner
with ROO for this application was driven, according to company executives, by the breadth, depth and
quality of the ROO content library, which is widely recognized as the best in the industry.
“Content is king. Just because it’s become a bit of cliché to say that, doesn’t make it any less true,” said
Rick Gell, Chief Content Officer for ROO. “We’ve spent the better part of a decade culling content from
every imaginable source. No online video organization is as content-driven as we are and not one can
offer the breadth we do.”
About Tribal Fusion
Tribal Fusion® is the leading site representation company serving over 20 billion monthly impressions to
more than 200 million unique users worldwide every month. The company partners with top quality web
publishers to provide brand advertisers with targeted ad placements. Offering site-specific, channel-wide,
run-of-network ads as well as behavioral and contextual placements, Tribal Fusion delivers results
through expert advice and intelligent technology. Tribal Fusion® is owned by Exponential® - a
technology-driven media services company that delivers innovative products and services to meet the
demands of advertisers and publishers. Additional information is available at the Company’s Web site at
www.exponential.com.
About ROO
ROO Group Inc. (OTCBB: RGRP) through its 100% subsidiary ROO Media Corporation, is the online
video solutions company focused on meeting the specific needs of large enterprise companies globally.
The company's proprietary platform, the ROO Video Exchange, simultaneously services multiple video
channels, audience segments and advertisers and, as such, has become a leading platform in content
aggregation, distribution and targeted advertising. ROO's unique ability to offer a "many-to-many" service
has helped secure its position as the Internet broadcast company of choice for companies seeking
effective strategies for monetizing online video. The company has offices in the United States, United
Kingdom and Australia. For additional information, please visit the Company’s Web site at www.roo.com.
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